Hannah Broadhurst is a creative executive specializing in impactful entertainment content and partnerships. Hannah brings a strategic vision and hands-on creative leadership to connect brands to culture and incubate new IP with young audiences.

In her current role, she brings the Amazon, Prime and Alexa+ brands to life through original entertainment. She oversees a slate of shows including award-winning YouTube series Celebrity Substitute and viral TikTok series Boy Room & Girl Room, with more on the horizon. Her content strategies have led to meaningful, measurable business results for brands & creators alike.

During her time at Lyft, Hannah brought series like Undercover Lyft, Lyft Legend with Kevin Hart, and Billy on the Street to fans, blending production instincts with a brand building mindset. She managed the first ever brand partnership with Netflix for Stranger Things Season 2, complete with Lyft rides from the Upside Down and 1.2B organic impressions. She oversaw partnerships with Issa Rae and Denzel Washington, both playing Lyft drivers in their projects.

Hannah began her career at Jimmy Kimmel Live!, thriving in the high-energy world of late-night television production. She transitioned into content development at JASH, a comedy collective focused on talent-driven digital and audio projects from Sarah Silverman, Tim & Eric, and Norm MacDonald.

Originally from the East Coast, she now calls Venice, CA home. When not working she can be found re-arranging her furniture.