Lyftup with lebron james

TALENT PARTNERSHIP

LyftUp with LeBron James was a purpose-driven collaboration between LeBron and Lyft designed to expand transportation access for underserved youth. LeBron credits his athletic successes to his bike, which got him to and from basketball practice. From this insight, LyftUp was created with LeBron, providing free one-year bikeshare memberships to high school students across America. Included custom content co-created with LeBron’s company Uninterrupted.

‘LeBron James Partnering with Lyft to give thousands of Teens Free Access to Bikes’ -People

‘Lyft and LeBron James are giving thousands of young people free bikeshare memberships’ -Fast Company