LYFT X STRANGER THINGS

CO-MARKETING PARTNERSHIP

In the first brand partnership ever executed for Netflix, STRANGE MODE celebrated the release of Stranger Things Season 2 by outfitting Lyft rides for custom “Upside Down” experiences. At the time of the partnership, Netflix co-funded the cost of the experiential, digital and in-app campaign, which drove over 1B press impressions. The activation formally established the Netflix Brand Partnerships practice.

‘Guys, Lyft And Netflix Created A "Stranger Things" Car Ride, And It's Honestly So Cool’ - BUZZFEED

‘‘Stranger Things’ And Lyft To Terrify With Paranormal Rides & Eggos For Halloween’ - DEADLINE

‘Lyft Rides Get 'Strange' to Celebrate Coming of Netflix's 'Stranger Things 2'‘ -ADAGE

‘Stranger Things Partners with Lyft Ahead of Season 2’ - VARIETY